Principles of marketing & communications in a digital world | Marketing homework help

 The assignment requires students to describe and analyse marketing activities associated with the launch of a new haircare product.

The assignment needs to contain the following elements: 

a) A brief description of the new product that is the focus of this assignment AND a brief analysis of the market for this product; 

b) Set out your strategy for the segmentation, targeting and positioning of the product; 

c) Your recommended Marketing Mix for this product 

2000 WORDS / HARVARD REFERENCING please

PLEASE SEE ASSIGNMENT BRIEF ATTACHED WITH ALL INFO!

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