M07 – Fundamentals of Marketing Internet Research
Select ONE option and write a minimum of three paragraphs.
1. Using the Internet, investigate at least three design firms—at least one firm must be or appear to be a small firm. Research words, graphics (logos, icons, etc.), and statements that you feel create the firms’ brands. (compare and contrast)
2. Evaluate a design firm’s brand and image based on its Web site. How does this image and brand show positive impact to a potential client?
3. Use a search engine to research the terms “target market” and “niche”.
Copy and paste the URL(s) from the website(s) used for your research at the bottom of your papr.
Only submit .pdf files.
Work saved as .ZIP, or other files will not be graded.